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Principles

Regardless of the organization, I live by certain principles and priorities. 

Image by Elia Clerici

Clarity

I sniff out complexity, identify hidden problems, and bring clarity through simplicity, logic, and sound infrastructure.

Image by Codioful (Formerly Gradienta)

Integrity

My ethical standards for myself, my words, my organization, and my products are high. We earn trust and keep it. 

Image by mymind

Efficiency

I pinpoint and reduce friction and  inefficiencies in user experiences, customer implementations, and internal operational systems.

Image by Codioful (Formerly Gradienta)

Impact

I am principled in all decisions. Nothing happens without purpose in pursuit of meaningful goals, from KPIs to business impact.

Image by Codioful (Formerly Gradienta)

Scalability

I do not stay surface level. My designs and the structures beneath them are composable and functional at scale.

Image by Sean Sinclair

Communication

People and teams thrive from empathetic, consistent, and open communication. It reaps alignment, growth, and kindness.

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